Elizabeth Kelly Dubai

  H.E Elizabeth Kelly Dubai- UAE Rewind back a decade, fields and services such as PR and reputation management were looked upon as delicacies for big businesses and celebrity personas. Smaller brands and businesses were less enthusiastic; their brand perception often was a one-way gateway, with customers having little room for feedback. The customers only had the discretion to ignore the business’s products and services if they did not like it, but their perception had little to no impact on the improvement and viability of such products. Fast forward to present day, the global explosion of internet and the commencement of social media wherein, all people on the planet both became the creators and audiences to each and everyone, completely revolutionized the marketing and business industries. Today, we are living in an era of an active audience. With people expressing their opinions about brands and services on several platforms online all the time, no brand can choose to turn a blind