H.E Elizabeth Kelly Dubai- UAE

Rewind back a decade, fields and services such as PR and reputation management were looked upon as delicacies for big businesses and celebrity personas. Smaller brands and businesses were less enthusiastic; their brand perception often was a one-way gateway, with customers having little room for feedback. The customers only had the discretion to ignore the business’s products and services if they did not like it, but their perception had little to no impact on the improvement and viability of such products.

Fast forward to present day, the global explosion of internet and the commencement of social media wherein, all people on the planet both became the creators and audiences to each and everyone, completely revolutionized the marketing and business industries. Today, we are living in an era of an active audience. With people expressing their opinions about brands and services on several platforms online all the time, no brand can choose to turn a blind eye to the public perception around them. With 71% of consumers starting their customer ship with a Google search, today no business can afford to show up on the SERPs appearing untrustworthy and disreputable. They need to look promising and credible on the online media, before they can see any of their products and services materialize into profits and widescale positive customer approvals.

This new age has unleashed plethora of new and diverse fields, encouraging the need of budding entrepreneurship. The fostering of entrepreneurship today, is the most essential component of economic development of cities and countries around the world. The predominant metaphor for fostering entrepreneurship as an economic development strategy is the “entrepreneurship ecosystem.”

The journey of Her Excellency Elizabeth Kelly’s association with MENA entrepreneurship ecosystem offers us a glimpse of the diverse avenues of entrepreneurship, with her contributions covering all major countries and MENA region including the Council of the Arab States of the Gulf, or GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates).

Ms. Kelly has established her position and stature after a consistent bout of dedication and hardwork. Working along with HE Laila Rahhal towards empowering women, Elizabeth has formed roots as a person who is known for her persistence, versatility and dependability.

On being asked her mantra of success, H.E. Elizabeth Kelly replied, “Success is simple. Do what comes from the heart, the right way, at the right time.”

Envisioning beyond conformed contemplations of regular life expectations, Ms. Kelly started her career as a Fashion Model and simultaneously worked as a corporate training professional establishing her credentials with training the finest corporations. In 2013 she played the leading role in the Business Development of CyberIQ, the first commercial cross-sector collaboration of UAE offering a predictive data analytics platform in a highly secure cloud environment for cybersecurity analyst professionals. Since, Sep 2020, she has been elected to represent as the Spokesperson and Regional Partner at Sinofy Studio. Since then, she has successfully represented Sinofy`s interests and connect interested parties across the United Arab Emirates, meanwhile simultaneously engaging and assisting in its overall strategic presence across the UAE (i.e. BI, Strategic partnership, due diligence and more). She excelled in utilizing the existing and acquired networks to help tech companies gain access to the Chinese market. A prominent face in panel discussions as well as keynotes, her excellency can often be seen showcasing and telling China’s potential and success stories to global investors and stakeholders.

On being enquiring about her future aspirations, she would smile and quotes Steve Jobs, “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”

Her spirit for Public relations and remodelling of Brand Perception, and vision towards digitization, paved the way for the establishment of her own Online Reputation Management Company. She laid the foundation of Ethos Global Foundation, a Dubai based Reputation Management (ORM) and Public Relations Company ushering innovations through technology thereby redefining the art of Brand Perception and Management in the target industry, region and audience. Aiming to provide custom-built strategic resolutions that strives to help businesses, Elizabeth’s role as the founder and CEO of one of the best perception management IT firm in the world, soon gained credibility and solid grounds with its widescale customer satisfaction records. top business women in dubai

Her success as a leader inspired her to be appointed as the Ambassador of the Commonwealth Entrepreneur Club, wherein she now actively serves to alleviate poverty in commonwealth countries by creating sustainable jobs through the medium of trade and collaborations.
She founds a great practice to take a moment, consider the things which are likely wrong, assume good intentions, and hear the other side. On asked as to how she arrives at important decisions, she would shrug and smile. “I always made sure that I make it a practice to always take a moment, hear all diverse and competing opinions, deliberate over them by analyzing their cost-to-benefit ratios as well as cons, once you have done the homework, decisions are easy to make.” As a matter of fact, she attributes the same philosophy as her key to success in her works in the domain of Public Relations, Women and Youth Entrepreneurship and Empowerment, Leadership Support, as well as her engagements with MENA Royalties.

With having more than 12 years of experience in scores of industries including Hi-tech, Retail, Robotics, Finance and many more, her Excellency is a prominent and influential face, carving her own niche in the ORM world. With her clientele base all across the globe, Ms. Kelly aspires to take her organization to new height of success. She has strengthened and emboldened her company’ s credentials by harboring and integrating some of the best minds and specialists from throughout the world. She emphatically puts her confidence in commitment & quality and is known to be resilient in her pursuit to make a mark in the domain through cybersecurity & technological advancements.

Her message to the Young Entrepreneurs is that, “If you’ve got an idea, start today. There’s no better time than now to get going. That doesn’t mean quit your job and jump into your idea 100% from day one, but there’s always small progress that can be made to start the movement.”

She believes communication to be central to effective and productive collaborations, emphasizing on the idea of communicating and giving respect to everyone, regardless of trivial notions such as class hierarchies and cultural differences. She says that, “If someone has taken the time to reach out to me, I always make sure to let them to know that I truly appreciate their time and whatever they have to say. Respect is the key”. Acknowledging that it is indeed a difficult task to reach out to everyone, she says it’s worth every bit of it and is in fact one key element for her success.

Elizabeth Kelly Dubai